Adding a pop of color to The Green at Oxmoor Center in Louisville, KY the NGK way with a campaign designed to bring inspiration and excitement. Project featured two golf themed barricade installations inspired by tenants, Top Golf and Putt Shack that served as photo moments for shoppers during the property’s renovations. On the Green — a layered and tailored mixed-media take on a golf green. Artistic shape play, monochromatic green hues, and dimensional use of 700 golf balls that relays the focus and repetition required to master the sport of golf. Tee Off at Club Oxmoor — a bold, preppy, and geometric installation that serves as an invitation to a carefree approach to the game of golf. Over 2,000 golf tees were seamlessly integrated into brand-aligned, colorful stripes, inspired by vibrant European golf attire.