Mood: Community. Culture. Lively.
The curation of a well-branded, and functional space to serve as the retail store at the OTE Arena in Atlanta, GA, named ‘THE SHOP’. The interior space consisted of an elevated re-design, custom wall wrap, newly branded elements, lighting enhancements, custom torched wood logoed bench, team lighting vignettes inside the lockers, and more. Exterior area was focused on a tailored way-finding experience outfitted with elevated LED lighting elements, and custom signage.