THE SELFIE STUDIO
Mood: Lively. Textural. Playful
An experiential campaign for Brookfield Properties Retail featuring an East and West coast tour across 8 malls. Created to enhance each property by allowing shoppers to step aside from a traditional mall experience and into 5 different immersive brand environments. Our 5 pop-up containers were designed and built with the purpose and intent to boost brand awareness and credibility, magnify the depth of social reach, drive traffic, and generate media buzz.