Fifth + Broadway March Madness

FIFTH + BROADWAY MARCH MADNESS

NGK APPROACH

​Mood: Monochromatic. Dimensional. Branded.

In efforts to pay homage to the biggest month in college basketball the NGK team took a bold and literal take on March Madness with a fun play on words. The repetitive use of monochromatic hoops and basketballs overlaid onto larger than life letters reading ‘5+B MDNESS’, channeled the energy on Nashville’s busiest street, Broadway while giving an ode to the sport and excitement for fans during the finals.

OUR SERVICES