FIFTH + BROADWAY MARCH MADNESS
NGK APPROACH
Monochromatic. Dimensional. Branded.
In efforts to pay homage to the biggest month in college basketball the NGK team took a bold and literal take on March Madness with a fun play on words. The repetitive use of monochromatic hoops and basketballs overlaid onto larger than life letters reading ‘5+B MDNESS’, channeled the energy on Nashville’s busiest street, Broadway while giving an ode to the sport and excitement for fans during the finals.
OUR SERVICES
- Brand + Creative strategy
- Concept ideation
- Campaign Development
- Art Direction
- Branding
- Custom Fabrication
