fifth + broadway Winter Wonderland 2021

NGK APPROACH
Mood: Magical. Layered. Welcoming.
A full-cycle holiday campaign featuring elevated seasonal holiday installations and decor, brand activations, local community partnerships, and a neighborhood shop & stroll event. NGK’s community-focused campaign was strategically curated to showcase the center as a family-friendly destination with experiences and activities aimed to anchor Fifth + Broadway as a holiday destination throughout the season.


OUR SERVICES
- Brand + Creative strategy
- Concept ideation
- Campaign Development
- Art Direction
- Branding
- Custom Fabrication